What is INOA?

L’Oreal INOA stands for Innovation No Ammonia. It is a salon color that contains no ammonia. The hair is better protected after the application, it won’t irrate the scalp, but the best part of this product is that it is ODORLESS. Hair is left feeling softer and healthier.

INOA uses ODS Technology (Oil Delivery System)

ODS is a breakthrough oil based delivery system  that maximizes the effectiveness of the permanent hair color process while providing 2x more lipid protection to hair, compared to our leading professional hair color brand in the world

Why Choose INOA Haircolor?

* Uncompromised Hair Color

- No odor

- Optimized scalp comfort

- Rapid self-emulsifying mix

- Incredible smooth, velvety trexture

*Supreme respect for the hair – respects the amino acids and lipid balance of natural hair

- A well preserved hair fiber color after color

- Hair that is so smooth as before color was applied, for a softer touch

* Infinite hair color power

- Exact and predictable color palate: True neutralizing cool shades , vibrante and luminous warm shades

- Lightens up to 3 levels

- Exceptionally even color from scalp to end

- Coverage to 100% gray hair

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